- Shivraj Asthana
Of Groups & Sorts
All these years, I resisted what I called was the trap of “online shopping”.
But 2013 saw me progressively become an online shopper.
The first time it was out of necessity - or so I thought.
I wear wide width shoes. These aren’t as readily available in stores. In the past, only Nordstrom could come to my rescue.
Next time round, it was because of the t-shirt style that I prefer. I like scoop necks; alas, stores tend to carry more of round necks and v-necks.
The other day, I went online shopping because I like pure cotton pants; & of course I don’t like it mixed with lycra!
My online shopping sprees increased; so did the rigidity of my choices.
I had reasons to not adapt; I had discovered a way out.
With time, my search prowess increased. I happily went pounding the searches on my keyboard:
Women t-shirt cotton black …
Women t-shirt cotton black scoop neck …
Heck, men don’t wear scoop necks & I certainly don’t like redundancies.
I am willing to sacrifice performance over elegance. So I drop “Women” from the search string
Black cotton scoop neck t-shirt …
If only I could sort the result by fitting style; wouldn’t I love to first see slim fits followed by relaxed fit.
Can't believe it; they have not given me a mechanism to optimize my query. How limiting!
It dawns on me – I am almost playing mind games; and having too much fun at that.
Wonder what would happen when keyword searches are widely replaced with natural language searches?
Black scoop neck t-shirts… exclude … include …
rule based ... not cost based please!
Evidently, I love elegance in my attire & in my queries – no semantics here.
Amazon..Google ... Yahoo .. are you up for it?